Dr. Kim had been running Align Chiropractic for four years when she came to us. Her practice was growing — almost entirely from word of mouth and doctor referrals. Her Instagram had 89 followers, she'd posted six times in the last year, and her Google Business profile had 12 reviews.
"I know I need to be on social media," she told us in our onboarding call. "I just have no idea what to post, and I don't have time to figure it out."
The Starting Point
We audited Align Chiropractic's digital presence and found exactly what we expected: a solid, well-regarded practice with virtually zero online visibility. Her website ranked for her practice name but nothing else. Her Instagram was essentially invisible. Her Google Business profile had strong reviews but no recent activity.
The opportunity was enormous. Richardson has a growing population of health-conscious families, remote workers with desk-related back pain, and active adults — all prime chiropractic patients. None of them were finding Dr. Kim online.
The 30-Day Strategy
We built Dr. Kim's content around three pillars: education (explaining chiropractic care for skeptics), social proof (patient outcomes and reviews), and humanity (showing the warm, approachable practice that patients experienced in person). Her tone was professional but warm — "I want patients to feel comfortable, not intimidated."
Instagram: 4 posts per week
Two educational posts, one patient review graphic, one personal/team post. Every caption written in Dr. Kim's voice.
Google Business: 2 updates per week
One service spotlight, one promotional post. Plus we responded to every new review within 24 hours.
Review generation campaign
We set up an automated post-visit text requesting Google reviews. 11 new reviews in 30 days.
The Results
New patient inquiry forms: 28 · Instagram followers: +340 (89 → 429) · Google reviews: +11 (4.4★ → 4.8★) · Google Business profile views: +420%
"I had no idea how to do social media. Now I don't have to. My schedule has been consistently full for the first time since I opened." — Dr. Kim, Align Chiropractic
Why It Worked
Three reasons. First, the content was genuinely useful — educational posts about posture, desk ergonomics, and headache causes that Richardson residents actually needed. Second, it was consistent — 4 posts per week without missing a day. Third, it was local — every post referenced Richardson, Plano, or their local area, which drove local search relevance significantly.
Dr. Kim is now on our Growth plan, and we've expanded to TikTok with short educational videos that have reached 8,000+ local accounts in the second month.