When Premier HVAC Solutions came to us, their Instagram had 312 followers, their last post was 47 days old, and their Google Business profile hadn't been updated since 2024. Their phone was ringing — but only from referrals and repeat customers.
Two months later, their Instagram reach was up 340%, their Google Business profile was driving 3x more direction requests, and they were getting 6–9 inbound calls per week from social alone. Here's exactly what we did.
Week 1–2: Foundation
Before posting a single piece of content, we rebuilt the foundation. We optimized their Instagram bio with their service area, phone number, and a clear call to action. We updated every section of their Google Business profile — hours, services, photos, description. We set up a content approval system via a shared Google Drive folder.
We also conducted our onboarding deep-dive: understanding their ideal customer (homeowners 35–65 in their area), their most profitable services (maintenance plans and new installs), and Marcus's natural voice (direct, no-nonsense, takes pride in honest pricing).
Week 3–6: Consistent Content
We launched a 3-post-per-week schedule: Monday was a before/after service post, Wednesday was an educational tip or FAQ, and Friday was a customer review graphic. Every caption was written in Marcus's voice — conversational, local, never corporate.
Instagram reach: +180% · Profile visits: +240% · Google Business direction requests: +85% · Inbound calls from social: 4 per week
Week 7–8: Amplification
At the 30-day mark, we added Google Business weekly posts (promotional updates and service spotlights) and introduced a monthly reel — a 30-second video of Marcus doing a quick tip to camera. The first reel reached 2,400 accounts, most of them non-followers in the Dallas area.
The Results at 60 Days
340% increase in Instagram reach
From ~800 monthly accounts reached to over 3,500 — the majority local homeowners.
6–9 inbound calls per week from social
Up from near zero. Most callers mentioned seeing their Instagram or Google profile.
Google rating improved from 4.4★ to 4.8★
Our review response system prompted 14 new five-star reviews in 60 days.
"I was skeptical that Instagram would do anything for an HVAC company. I was wrong. We're getting more calls now from social than we ever did from the Yellow Pages."
— Marcus R., Premier HVAC Solutions
What Made the Difference
Three things: consistency (never missing a posting day in 60 days), authenticity (content that sounded like Marcus, not a marketing agency), and patience (the results compounded week over week rather than spiking and fading).